In 2022, we were asked to help the Amazon Events team with their Ignite Live event held in Vegas. From the brand guidelines to the motion graphics for the keynote space, we took this event from concept to completion - bringing it to life. I worked as a creative director, producer, and animator on this project, while being the main client contact and managing our internal and freelance creative team.

As live events bring added variables, we built our graphics ahead of the show not only for approval purposes but also to do virtual run-throughs for testing, and I was available on site for the event for final quality control and flexibility for the Amazon team’s needs. If a speaker swapped due to illness, or the order of speakers changed, or a speaker ran long which pushed the agenda of the day, I could update the graphics live to ensure all content was accurate throughout the event.

This event campaign won 2 Gold and 1 Silver ADDY award in the Rochester American Advertising Awards for 2022.