Wegmans is back!

Our team was so excited to produce the “Back to Happy” campaign for our long-time client partner, Wegmans. The Wegmans team asked us to focus on three major points in time: back to school, football season, and the holidays.

All three of these spots reinforce the core Wegmans values of family, community, good food, and caring for others. The “Little Helper” holiday spot was so successful that Wegmans ran it to years in a row, ranking as the “Top Emotionally Engaging Holiday Ad of 2021” by the annual global Unruly survey and “Best US Christmas Ad of 2022” by System1.